A joint initiative between Galop and the Metropolitan police to encourage higher reporting of LGBT hate crime in the London boroughs of Greenwich and Bexley.

We took a revolutionary departure from the usual sober anti hate-crime publicity. The club and bar ad-style graphics grab the attention of a media-savvy, image-conscious target audience, hooking them in to deliver a hard-hitting message. The campaign was rolled out in bars, clubs and pubs using posters, beermats and wallet cards.