In a notoriously tough market, warm and vibrant colours were key to creating an approachable and dynamic feel. The unusual signature oval shape, used heavily across logo, web and promotional materials, ensures their identity is eye-catching and distinct from the competition!
For instant recognition and access they chose to create the logo from their web address.
The signature oval shapes come into their own when carried through into the branding, suggesting Partners in Time as the first thought for time-saving services. The angles and slanted font drive the logo forward and create a dynamic feel.