National UK mental health charity Mind have a very strong visual style. The challenge is for local groups to find their own identity within this. We’ve worked with Bromley Mind and Richmond Mind on a wide variety of guides and manuals for their local service users.
We work carefully to ensure that layouts are easy to read and visually appealing, as well as reflecting the individual local group – and all whilst maintaining the brand, through several brand makeovers.
Our work on Richmond Borough Mind’s ‘Carers Manual’, a significant and sizeable local support handbook, went on to receive acclaim at national level for its clarity of presentation.