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Produced for a health agency, these posters and tickets evoke the instantly recognisable style of leading club brands such as HedKandi, appealing to the target audience of socially and sexually active gay men, encouraging them to attend fun safer sex events.

Competing with some of the hottest parties and clubs of the season, the first campaign, run across print and web media, was so succesful that it led to the client developing a similar spin-off event for Valentine’s Day, as well as developing the style further for the main event over subsequent years.