Almost 10 years on from the hugely successful rebrand we did, which placed Galop firmly on the map, they asked us to take their increased profile to the next level and make it more eye-catching and less corporate.

The challenge was to maintain existing brand recognition, but build in a softer, fresher feel with a range of brighter colours and curves. In addition we developed an innovative flexible information sidebar. Used in conjunction with the logo across all promotional materials, this allows for a much more targeted reflection of the widening scope of Galop’s work.