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AHEAD Clinic

This poster campaign to encourage HIV testing among London’s black communities had to be powerful and no-nonsense. Using traditional African colours of red, yellow, green and black makes an automatic link to the target audience and contrasting stark monochrome images underlines the hard-hitting messages.
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Fresh

Originally planned as a one-off pop-up supper club for a small town in the Scottish Highlands, the first event was such a taste sensation that a second was commissioned. The events were based around fresh ingredients, and exceptional flavours. The promotion reflected this: keeping it deliciously simple, but with a twist of the colour and spice embodied by the food.  All served up with a strong, consistent visual identity across the events.
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Metro Centre

Produced for a health agency, these posters and tickets evoke the instantly recognisable style of leading club brands such as HedKandi, appealing to the target audience of socially and sexually active gay men, encouraging them to attend fun safer sex events. Competing with some of the hottest parties and clubs of the season, the first campaign, run across print and web media, was so succesful that it led to the client developing a similar spin-off event for Valentine's Day, as well as developing the style further for the main event over subsequent years.
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JP Morgan Cazenove

This high-level multi-national needed a Christmas e-card to send to all their clients and contacts. The snowflake motif was designed to work in tandem with their existing seasonal advertising campaign as well as to complement their house colours and styles. The challenge was to create an animation which was sophisticated and magical while at the same time remaining traditional enough to please their more corporate clients and staff. Watch the full animation here
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Bayleys

This New Zealand property company already had a strong national brand, but their Nelson regional division wanted to expand this to create a local identity more in tune with their local market which tends to be more creative than corporate. We used the sober blue of the national brand to anchor a new colourful visual style – with the focus on the quirky, heritage nature of the region - across a variety of promotional materials (including a die-cut booklet) for both their Residential and Commercial arms.
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Galop Advertising

Following a rebrand this pan-London advocacy charity wanted to increase their visibility and communicate their diverse service areas. Utilising bold colour blocks from their new brand palette, contrasted with black and white images of real members of the LGBT community proved an eye-catching way to help relaunch and maximise their message. Adverts ran across print and online media.
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Report It!

A joint initiative between Galop and the Metropolitan police to encourage higher reporting of LGBT hate crime in the London boroughs of Greenwich and Bexley. We took a revolutionary departure from the usual sober anti hate-crime publicity. The club and bar ad-style graphics grab the attention of a media-savvy, image-conscious target audience, hooking them in to deliver a hard-hitting message. The campaign was rolled out in bars, clubs and pubs using posters, beermats and wallet cards.
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Shirley Greenaway

Designed to be a memorable attention-capturing tool, aimed at professionals to deliver information about the company and its services. The original postcard proved so effective and popular as an alternative to the traditional business card at events and meetings that they decided to add a couple more to the range! The images add a really personal talking-point as they are vintage shots taken by the company founder’s artist father.
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Joanne Cyphus-Mason

Sometimes all you need is an eye-catching business card. The starting point for this modern weddings make-up artist was her unique style of offering clients a test session using only half their face so they can really see the results. Her 'barely-there' style carries through in the simple colour palette and clean lines, all funked up with a positive, powerful pink reverse - perfect for the modern bride.
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